Successful Horse Sale: Tips and Strategies for a Smooth Sale

1. where to sell horses?

1.1 Online marketplaces:

There are many online marketplaces like equine24, ehorses or pferde.de where you can buy and sell horses. The advantage of these platforms is on the one hand the reach, as one wants to reach potential customers worldwide.
ClipMyHorse.TV has also recently started offering its own marketplace for sport horses, here owners and sellers can present their horses to a wide range of users.

The ClipMyHorse.TV horse market offers horse sellers the unique opportunity to present their horse comprehensively. Not only can you present it with all available videos on ClipMyHorse.TV, but you can also create a detailed profile.
In addition, sellers have the possibility to add further media content or update already existing information. In order to present the horse for sale in the best possible way, one can even add their own description to the sales profile. As a special bonus, the platform the option to present your horse in the newsletter and in our online marketing. This way, you can increase your horse's visibility and reach an even larger audience.
Furthermore, sport horses for sale are also marked as for sale during the popular livestreams of tournaments they participate in. This gives interested viewers the opportunity to contact you directly and learn more about your horse for sale. 

1.2 Auctions:

There are several auction housesthat auction horses. Some examples are the Westphalian Riding and Driving School Münster or the Oldenburg Horse Auction. In the meantime there are also different online and hybrid auctionswhere horses can be auctioned. The possibility of selling horses now also over the use of the Internet to the different horse people world-wide and auctions not only locally, but also internationally is an advantage for the industry and promotes the economic development of equestrian sports beyond the usual sport horse hotspots.

1.3 Advertisements in trade journals

There are various trade magazines such as St. Georg or PferdeWoche where you can place ads to sell horses. Even though these continue to decline due to the use of the internet and more and more people are using online platforms to advertise their horses, this type of advertising is still a popular way to reach horse buyers.

1.4 Social media platforms:

Whether it's Facebook, Instagram or TikTok, these social media platforms are popular for presenting horses to a wide audience. More and more riders, breeders and sales stables are using their social media reach to present their horses to a large audience. Not only rides from the last show, but also sales videos can be found on Facebook, Instagram and Co. On Facebook, sellers take advantage of the group function and present the horses in the groups, hoping to find a buyer.

1.5 Horse fairs and events: 

Horse fairs and events are a great way to meet potential buyers and present the horse in person. Horse shows allow breeders and associations to present their breed and horses to a wide audience. But events like shows, horse shows or auctions are also a good opportunity to network and reach buyers.

2. what are horse selling days?

Horse sale days or horse sale events are usually events organized by horse breeders or horse dealers to showcase horses that are for sale. These events can take the form of auctions, sales presentations, or riding demonstrations.

During such events, various horses are presented and interested parties can take a look at the horses, talk to the sellers and, if necessary, to the previous owner. Depending on the type of event, the horses can also be ridden or tested for performance.

Horse sale days can be a great way for buyers to see and compare different horses in one place. Sellers use such events to present their horses to a wider audience and to address potential buyers.

3. from when is the sale of horses commercial?

In Germany, the sale of horses is considered to be commercial if it is conducted on a sustained basis and with the intention of making a profit. In this context, sustainable means that the sale of horses takes place over a longer period of time and on a larger scale.

The tax office differentiates between a commercial and a private horse sale based on various criteria, such as the number of horses sold, the frequency of the sale, the length of time the horses have been owned, and the extent of the marketing.

If one sells a horse only occasionally as a private person, this is usually not classified as a commercial horse sale. However, as soon as several horses are sold per year or the sale is conducted on a larger scale, this may be considered a commercial horse sale.

To ensure that you meet the legal requirements as a horse seller, you should consult a tax advisor or consultant who can provide you with further information and advice.

4. tips for selling horses

4.1 How to find the right selling price?

Make sure the price is fair and based on current market value for horses of comparable age, training and condition. It is also important to look at the value of the horse from the buyer's perspective and allow for possible negotiations. Any findings may also affect the purchase price depending on the horse's use.

4.2 How can I sell a horse online?

Create a detailed and engaging ad for your horse that can be posted on various platforms such as online horse marketplaces and social media. Use high-quality images and videos to attract potential buyers.

Health Status: Make sure the horse is in good health and its vaccinations and worming are up to date. Also provide the buyer with any medical records they may need to make an informed decision.

Training and Experience: Emphasize the horse's training and experience, especially when it comes to competitions or disciplines for which it is particularly suited.

Viewing: Offer potential buyers a viewing so they can see the horse in action and form their own opinion. Make sure the horse is well presented and in proper condition.

Contract: Make sure that a written contract is drawn up that includes all the important details of the sale, such as price, payment terms and responsibilities. It is also important to put any promises or conditions of the sale in writing to avoid possible misunderstandings. 

‍After the sale: After the sale of the horse, it is important to hand over all necessary documents, such as proof of ownership and transfers. Also, stay in contact with the buyer to make sure the horse is well taken care of and to clarify any possible questions or problems.